:root {
  --wine: #731d4c;
  --plum: #42152f;
  --coral: #f06c5f;
  --sun: #f8c35a;
  --paper: #f7f1e8;
  --ink: #1d1b1a;
  --line: rgba(29, 27, 26, .18);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: Arial, Helvetica, sans-serif; }
a { color: inherit; text-decoration: none; }
img, video { display: block; max-width: 100%; }

.concept-nav {
  position: absolute;
  z-index: 20;
  top: 0;
  left: 0;
  width: 100%;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  gap: 32px;
  padding: 24px clamp(22px, 4vw, 64px);
  color: #fff;
  border-bottom: 1px solid rgba(255,255,255,.34);
}
.concept-brand { display: inline-flex; width: 210px; line-height: 0; }
.concept-brand img { width: 100%; filter: brightness(0) invert(1); }
.concept-nav nav { display: flex; gap: clamp(18px, 3vw, 48px); font-size: 12px; font-weight: 700; text-transform: uppercase; }
.concept-nav nav a, .concept-quiet-link { position: relative; }
.concept-nav nav a::after, .concept-quiet-link::after { content: ""; position: absolute; right: 0; bottom: -7px; left: 0; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .3s ease; }
.concept-nav nav a:hover::after, .concept-quiet-link:hover::after { transform: scaleX(1); transform-origin: left; }
.concept-nav-cta { justify-self: end; padding: 12px 0; font-size: 13px; font-weight: 800; }
.concept-nav-cta span, .concept-button span, .concept-text-button span { display: inline-block; margin-left: 10px; transition: transform .25s ease; }
.concept-nav-cta:hover span, .concept-button:hover span, .concept-text-button:hover span { transform: translate(4px,-4px); }

.concept-hero { position: relative; min-height: max(720px, 100svh); overflow: hidden; color: #fff; }
.concept-hero-media, .concept-hero-media img, .concept-hero-media video, .concept-hero-wash { position: absolute; inset: 0; width: 100%; height: 100%; }
.concept-hero-media img, .concept-hero-media video { object-fit: cover; object-position: center 43%; transform: scale(1.035); animation: hero-settle 1.8s cubic-bezier(.2,.7,.2,1) both; }
.concept-hero-wash { background: linear-gradient(90deg, rgba(30,12,23,.78) 0%, rgba(53,17,37,.46) 45%, rgba(34,16,19,.13) 72%), linear-gradient(0deg, rgba(25,13,17,.50), transparent 55%); }
.concept-hero-copy { position: absolute; z-index: 2; left: clamp(22px, 8vw, 130px); bottom: clamp(80px, 13vh, 140px); width: min(780px, calc(100% - 44px)); }
.concept-kicker, .concept-section-number { margin: 0 0 22px; font-size: 11px; font-weight: 800; letter-spacing: 0; text-transform: uppercase; }
.concept-hero h1 { margin: 0; max-width: 760px; font-family: Georgia, "Times New Roman", serif; font-size: clamp(68px, 10.5vw, 160px); font-weight: 400; line-height: .78; letter-spacing: 0; }
.concept-hero h1 em, .concept-statement h2 em, .concept-products h2 em, .concept-process h2 em { color: var(--sun); font-weight: 400; }
.concept-intro { max-width: 590px; margin: 32px 0 0; font-size: clamp(17px, 1.5vw, 22px); line-height: 1.45; }
.concept-actions { display: flex; align-items: center; gap: 30px; margin-top: 36px; }
.concept-button { display: inline-flex; align-items: center; justify-content: center; min-height: 54px; padding: 0 22px; border: 1px solid currentColor; font-size: 13px; font-weight: 800; transition: background .25s ease, color .25s ease; }
.concept-button-light { background: #fff; color: var(--plum); border-color: #fff; }
.concept-button-light:hover { background: var(--sun); border-color: var(--sun); }
.concept-quiet-link { padding: 12px 0; font-size: 13px; font-weight: 800; }
.concept-hero-note { position: absolute; z-index: 2; right: clamp(22px, 4vw, 64px); bottom: clamp(38px, 5vw, 70px); display: grid; padding-left: 18px; border-left: 1px solid rgba(255,255,255,.65); font-size: 13px; line-height: 1.5; }
.concept-ai-label { position: absolute; z-index: 3; right: 14px; bottom: 12px; padding: 5px 7px; background: rgba(17,17,17,.68); color: #fff; font-size: 9px; font-weight: 700; text-transform: uppercase; }
.concept-hero > .concept-ai-label { right: auto; left: clamp(22px, 4vw, 64px); bottom: 18px; }

.concept-marquee { overflow: hidden; padding: 18px 0; background: var(--sun); color: var(--plum); -webkit-mask-image: linear-gradient(90deg,transparent 0,#000 9%,#000 91%,transparent 100%); mask-image: linear-gradient(90deg,transparent 0,#000 9%,#000 91%,transparent 100%); }
.concept-marquee div { display: flex; align-items: center; width: max-content; animation: marquee 32s linear infinite; will-change: transform; }
.concept-marquee span { padding: 0 24px; font-family: Georgia, serif; font-size: 23px; }
.concept-marquee i { width: 7px; height: 7px; border-radius: 50%; background: var(--wine); }

.concept-statement { display: grid; grid-template-columns: minmax(170px,.35fr) minmax(0,1.15fr) minmax(260px,.6fr); gap: 42px; align-items: end; max-width: 1440px; margin: 0 auto; padding: clamp(100px, 14vw, 210px) clamp(22px, 5vw, 80px); }
.concept-statement h2, .concept-products h2, .concept-process h2 { margin: 0; font-family: Georgia, serif; font-size: clamp(54px, 7.2vw, 112px); font-weight: 400; line-height: .88; }
.concept-statement h2 em, .concept-products h2 em, .concept-process h2 em { color: var(--wine); }
.concept-statement-copy { margin: 0; font-size: 17px; line-height: 1.65; }

.concept-editorial { display: grid; grid-template-columns: minmax(0,1.25fr) minmax(340px,.75fr); min-height: 780px; background: #ece3d7; }
.concept-editorial-reverse { grid-template-columns: minmax(340px,.75fr) minmax(0,1.25fr); background: var(--plum); color: #fff; }
.concept-editorial-reverse .concept-editorial-image { order: 2; }
.concept-editorial-image { position: relative; min-height: 680px; margin: 0; overflow: hidden; }
.concept-editorial-fixed { height: 1040px; min-height: 1040px; }
.concept-editorial-fixed .concept-editorial-image { height: 100%; min-height: 0; }
.concept-editorial-image img, .concept-editorial-image video { width: 100%; height: 100%; object-fit: cover; transition: transform 1s cubic-bezier(.2,.7,.2,1); }
.concept-editorial:hover .concept-editorial-image img, .concept-editorial:hover .concept-editorial-image video { transform: scale(1.025); }
.concept-editorial-image figcaption { position: absolute; left: 22px; bottom: 18px; padding: 8px 10px; background: var(--paper); color: var(--ink); font-size: 11px; }
.concept-editorial-copy { display: flex; flex-direction: column; justify-content: center; padding: clamp(54px, 7vw, 110px); }
.concept-index { align-self: flex-end; margin-bottom: auto; font: 72px/1 Georgia, serif; color: var(--coral); }
.concept-editorial-copy h2 { margin: 0; font-family: Georgia, serif; font-size: clamp(48px, 5.5vw, 82px); font-weight: 400; line-height: .94; }
.concept-editorial-copy > p:not(.concept-kicker) { max-width: 520px; margin: 30px 0; font-size: 17px; line-height: 1.65; }
.concept-text-button { width: max-content; padding-bottom: 8px; border-bottom: 1px solid currentColor; font-size: 13px; font-weight: 800; }
.concept-price { display: flex; align-items: baseline; gap: 16px; margin-top: 18px; }
.concept-price strong { font: 46px/1 Georgia, serif; color: var(--sun); }
.concept-price span { max-width: 120px; font-size: 11px; line-height: 1.3; text-transform: uppercase; }

.concept-products { padding: clamp(100px, 12vw, 180px) clamp(16px, 4vw, 64px); background: #191817; color: #fff; }
.concept-products-head { display: grid; grid-template-columns: 1fr 2fr; gap: 40px; align-items: start; max-width: 1380px; margin: 0 auto clamp(60px, 8vw, 110px); }
.concept-products h2 em { color: var(--coral); }
.concept-product-grid { display: grid; grid-template-columns: repeat(6, minmax(0, 1fr)); gap: 12px; max-width: 1380px; margin: 0 auto; }
.concept-product { position: relative; grid-column: span 2; min-height: 620px; overflow: hidden; }
.concept-product-wide { grid-column: span 3; min-height: 700px; }
.concept-product img, .concept-product video { position: absolute; width: 100%; height: 100%; object-fit: cover; transition: transform .7s cubic-bezier(.2,.7,.2,1), filter .4s ease; }
.concept-product:hover img, .concept-product:hover video { transform: scale(1.045); filter: saturate(1.08); }
.concept-product-landscape img, .concept-product-landscape video { object-position: center; }
.concept-product-shade { position: absolute; inset: 0; background: linear-gradient(0deg, rgba(18,10,14,.82), transparent 58%); }
.concept-product-type { position: absolute; top: 20px; left: 20px; padding: 7px 9px; background: rgba(255,255,255,.9); color: #111; font-size: 10px; font-weight: 800; text-transform: uppercase; }
.concept-product strong { position: absolute; left: 22px; bottom: 28px; max-width: calc(100% - 70px); font: 36px/1 Georgia, serif; }
.concept-product-arrow { position: absolute; right: 20px; bottom: 26px; font-size: 24px; transition: transform .25s ease; }
.concept-product:hover .concept-product-arrow { transform: translate(4px,-4px); }

.concept-process { display: grid; grid-template-columns: 1.2fr 1fr; gap: clamp(50px, 9vw, 150px); padding: clamp(100px, 13vw, 190px) clamp(22px, 7vw, 110px); }
.concept-process h2 { font-size: clamp(58px, 7vw, 108px); }
.concept-process ol { margin: 0; padding: 0; list-style: none; border-top: 1px solid var(--line); }
.concept-process li { display: grid; grid-template-columns: 54px .7fr 1fr; gap: 20px; align-items: baseline; padding: 30px 0; border-bottom: 1px solid var(--line); }
.concept-process li span { color: var(--wine); font-size: 11px; font-weight: 800; }
.concept-process h3 { margin: 0; font: 30px/1 Georgia, serif; }
.concept-process li p { margin: 0; line-height: 1.5; }

.concept-final { position: relative; display: grid; min-height: min(900px, 95svh); place-items: center; overflow: hidden; color: #fff; }
.concept-final > img, .concept-final > video, .concept-final-shade { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.concept-final-shade { background: rgba(48,12,35,.58); }
.concept-final-copy { position: relative; z-index: 2; max-width: 950px; padding: 40px 22px; text-align: center; }
.concept-final h2 { margin: 0 0 42px; font: 400 clamp(58px, 8.4vw, 126px)/.88 Georgia, serif; }

.concept-footer { display: grid; grid-template-columns: 1fr 1fr auto; gap: 50px; align-items: end; padding: 70px clamp(22px, 5vw, 80px) 34px; background: var(--plum); color: #fff; }
.concept-footer .concept-brand { align-self: start; }
.concept-footer p { margin: 0; font: 27px/1.2 Georgia, serif; }
.concept-footer nav { display: grid; gap: 9px; font-size: 12px; }
.concept-footer small { grid-column: 1/-1; padding-top: 32px; border-top: 1px solid rgba(255,255,255,.2); font-size: 10px; }

.concept-reveal { opacity: 0; transform: translateY(35px); transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1); }
.concept-reveal.is-visible { opacity: 1; transform: none; }

@keyframes hero-settle { from { opacity: .5; transform: scale(1.10); } to { opacity: 1; transform: scale(1.035); } }
@keyframes marquee { to { transform: translateX(-50%); } }

@media (max-width: 920px) {
  .concept-nav { grid-template-columns: 1fr auto; padding: 18px 20px; }
  .concept-nav nav { display: none; }
  .concept-brand { width: 170px; }
  .concept-hero-note { display: none; }
  .concept-statement { grid-template-columns: 1fr; align-items: start; }
  .concept-statement .concept-section-number { margin-bottom: 0; }
  .concept-editorial, .concept-editorial-reverse { grid-template-columns: 1fr; }
  .concept-editorial-fixed { height: auto; min-height: 0; overflow: visible; }
  .concept-editorial-fixed .concept-editorial-image { height: 60svh; min-height: 60svh; }
  .concept-editorial-reverse .concept-editorial-image { order: 0; }
  .concept-editorial-image { min-height: 60svh; }
  .concept-editorial-copy { min-height: 620px; }
  .concept-product-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .concept-product, .concept-product-wide { grid-column: span 1; min-height: 72svh; }
  .concept-product:last-child { grid-column: 1 / -1; }
  .concept-products-head, .concept-process { grid-template-columns: 1fr; }
  .concept-footer { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 600px) {
  .concept-marquee { -webkit-mask-image: linear-gradient(90deg,transparent 0,#000 16%,#000 84%,transparent 100%); mask-image: linear-gradient(90deg,transparent 0,#000 16%,#000 84%,transparent 100%); }
  .concept-nav-cta { font-size: 0; }
  .concept-nav-cta span { margin: 0; font-size: 22px; }
  .concept-hero { min-height: 760px; }
  .concept-hero-media img, .concept-hero-media video { object-position: 59% center; }
  .concept-hero-copy { bottom: 78px; }
  .concept-hero h1 { font-size: clamp(64px, 21vw, 92px); }
  .concept-intro { max-width: 92%; font-size: 16px; }
  .concept-actions { align-items: flex-start; flex-direction: column; gap: 13px; }
  .concept-statement { padding-top: 92px; padding-bottom: 92px; }
  .concept-statement h2, .concept-products h2, .concept-process h2 { font-size: 53px; }
  .concept-editorial-image { min-height: 470px; }
  .concept-editorial-fixed .concept-editorial-image { height: 470px; min-height: 0; }
  .concept-editorial-copy { min-height: 570px; padding: 48px 22px; }
  .concept-index { margin-bottom: 70px; font-size: 52px; }
  .concept-editorial-copy h2 { font-size: 47px; }
  .concept-price { align-items: flex-start; flex-direction: column; }
  .concept-products { padding-left: 12px; padding-right: 12px; }
  .concept-products-head { padding: 0 10px; }
  .concept-product { min-height: 620px; }
  .concept-product-grid { grid-template-columns: 1fr; }
  .concept-product, .concept-product-wide, .concept-product:last-child { grid-column: 1; }
  .concept-process { padding-left: 22px; padding-right: 22px; }
  .concept-process li { grid-template-columns: 38px 1fr; }
  .concept-process li p { grid-column: 2; }
  .concept-final { min-height: 760px; }
  .concept-final > img, .concept-final > video { object-position: 62% center; }
  .concept-final h2 { font-size: 58px; }
  .concept-footer { grid-template-columns: 1fr; }
  .concept-footer small { grid-column: 1; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition-duration: .01ms !important; }
  .concept-reveal { opacity: 1; transform: none; }
}